I started my career in advertising as an account manager after a post graduation in Communications Management from the Mudra Institute of Communications, Ahmedabad (MICA). Since then, I've dabbled in various roles including copywriting, account planning, brand management, and digital marketing. I've lectured at b-schools on the various aspects of communication, advertising and graphic narratives.
I currently freelance as a consultant, collaborating with brands at various levels - from the development of a brand and a communication strategy to the development of the marketing communications collateral.
The brands I've worked with include 3M, Microsoft, Sybase, HP, LG, Kotak Mahindra Bank, and Beam Inc (Teacher's Whisky).