Working closely with leaders in governments, the private sector businesses, and international organisations, including CNN International, providing critical direction, insight and inspiration into destination development, recovery and competitiveness.

Anita is also honoured to be the Special Advisor to the Secretary General of the UNWTO.

“Anita’s ability to convey the importance of tourism in terms of its economic value comes second only to her capacity to reveal the very human side of tourism.”

- Dr Taleb Rifai, Secretary General of the United Nations World Tourism Organisation (UNWTO)