15+ years experience as a proven senior leader in eCommerce and Digital Marketing. Strong digital acumen & exceptional project & program management experience combined with relevant experience in online marketing, loyalty, customer lifecycle journeys, content creation, mobile, social, programmatic display media, & data analytics experience.

Successfully leading online sales and marketing programs for major clients including Office Depot, ADT Security Services, Bluegreen Vacations, Cablevision, Nextel, Regent, Citrix and Motorola. Delivering results, whether the metric is visitors, leads, or revenue and always looks for the next value-add program enhancement. Thriving on data driven decisions using testing and optimization strategies and developing strategic operational plans, that are built in collaboration with cross-functional teams, channel agnostic and are very customer centric.

Specialties:

Digital CRM and Retention Programs

Lead generation Strategies & Execution

Planning, developing, and managing P/L budget

Programmatic Display Media

Dynamic Email Marketing strategies to produce an Integrated Contact Strategy

Marketing Automation

eCommerce Strategy and Operations

Online Marketing

Omnichannel / Multichannel Commerce

Social Media Marketing (engagement and direct response programs - owned, earned and paid)

Mobile Marketing (SMS and Push Messaging plus mobile specific paid media campaigns)

UX/UI

Content Management Systems (Including building business requirements to install from scratch)

Online Advertising/Publishing

Global Marketing

Lead Generation and Funnel Management

Digital Sales Force Enablement through email/call center strategies

Strategic Planning and Execution

Cross Functional Leadership

Integrated Marketing

Digital Agency management

Vendor Negotiations

Team Building and Leadership

Partner Marketing/Sponsorship

Project Management

Agile Development

Testing and Optimization (Optimizely, Monetate)

Advanced Analytics and Tag Management