Anjo De Heus

Dr. Anjo De Heus is a USA based strategist and transformation architect who challenges conventional approaches to market entry and economic development.

With a Doctorate in Business Administration focused on Strategy & Innovation, combined with advanced studies in leadership, healthcare systems, trade policy, and regulatory frameworks, Anjo brings a rare ability to connect high-level strategy with operational reality. His work spans corporate scaling, sovereign platforms, and cross-border investment — yet his central thesis remains consistent: technical excellence alone no longer guarantees commercial success.

Through 360Disruption FZE, he has pioneered the concept of Services-Led FDI — an execution-first model that prioritizes revenue generation, localization, and measurable economic impact before heavy capital deployment. Rather than positioning companies as technology vendors, Anjo helps them evolve into strategic partners capable of shaping industrial transformation agendas alongside governments and leading advisors.

His perspective is shaped by a clear observation: in today’s complex markets, the organizations that scale most effectively are rarely those that sell the most technology. They are the ones trusted by the advisors and decision-makers who define transformation priorities long before technology choices are made.

This insight drives his approach to ecosystem building. Anjo works at the intersection of policy, capital, and execution — helping international companies and institutions move from market presence to sustainable market momentum. His focus is not on increasing the number of entrants into a market, but on improving the quality and durability of their impact.

Whether advising on regulatory strategy, designing localization models, or developing frameworks for industrial digital transformation, Anjo’s work is guided by a single principle: value is not created by presence, but by disciplined execution.

He continues to challenge traditional models of foreign direct investment, advocating instead for approaches that align private sector ambition with sovereign priorities — creating partnerships that deliver both commercial returns and lasting economic contribution.