3+ years of Experience

Following are my skills ::

Create, monitor and grow multiple PPC campaigns across multiple PPC channels Campaign Set-up for Search & Display (aka Content) Network - Display Network ExpertConducting A/B and multivariate testing, and analyzing results to improve marginsBuilding Keyword List based on geography, products or service offered, competitors name etc. Keyword discovery and expansion Review top keywords ranking by categoryAbility to analyze data to determine key findings and identify next stepsRecommend optimization, creative adjustments and bidding changesCreating Placement Targeted CampaignsLong Tail Keyword Research Strategic Changes to your bidsNegative keyword research Reporting, analysis and optimization of online marketing campaigns based against margin targetsCreate reports on campaign performance (keyword, ad text, placement etc.)Aggregate and analyze search campaign dataMonitor, track and report on paid search metricsAnalyze visitors behaviour on the landing pagesLanding Page SuggestionsQuality ScoreGoogle AdWords Editor & MSN AdCenter DesktopDaily review of the account to optimize performance & more.

Google Analytics:

Profile SetupGoal & Funnel SetupInternal Site Search Tracking (if applicable) Ecommerce Tracking (if applicable) Events Tracking Track Full Referring URL Track SEO Rankings Tracking Error 404 Pages and Broken Links (if applicable) Track Internal Links such as PDF Download, Email-To-Link(if applicable)

  • Work
    • Assistant Manager - Digital Advertising
  • Education
    • Dual M.B.A