Anna Jimenez

Los Angeles

Anna Jimenez

Los Angeles

I've had a passion for beauty since I first slathered my mother's ruby red lipstick across my chubby four-year old face. To call it a love affair would imply brevity. To call it a way of life -- too conventional, however, discovering that a rouged cheek, a painted nail, or a perfectly coated lash could lend a new lease on life has given breath to my work and the women I so passionately write for.

I currently work as the senior editor of video and interactive for NewBeauty magazine and NewBeauty.com where I write as well as host and produce editorial videos for NewBeauty Live. Before starting with NewBeauty, I was associate editor for TotalBeauty.com (3rd ranked women’s lifestyle website according to Comscore) for the last two years writing my little beauty product-obsessed heart out. In addition to that I wrote and appeared on-camera in episodes of the ongoing sponsored video series Total Look on MyBeautyLife. I've freelanced as a contributing on-camera host for Deca TV's women's web series "HerSay" on MSN.com, hosted by Miss Soleil Moon Frye (The Punkiest of Brewsters).

With access to industry experts and the ability to interview the biggest names in the beauty industry from Laura Mercier to Kate Somerville, I dive deep to uncover the beauty secrets and tips women thirst for in their everyday lives. My extensive product knowledge and know-how has made me the go-to gal for trend-forecasting and expert product reviews online and on camera for NewBeauty Live, Yahoo.com, AOL.com, MSN.com, TotalBeauty.com, BeautyRiot.com and HerSay.com.

I have a knack for knowing what the woman next door wants in beauty advice and an all-or-nothing approach to writing and reporting, which I have seen to continue to keep a network of millions of viewers a month entertained, informed, and of course, beautiful.
  • #beauty
  • #editor
  • #makeup
  • #hair
  • #nails