PR and social media junkie. I'm passionate about the freedom of information and keeping people informed. Fascinated by how media has evolved and transformed the corporate landscape, the traditional business model has been turned on its head and the consumer's voice now prevails. It's a crowded space. Everyone wants their 15 minutes of fame but only the brands and businesses with an authentic story to tell and smart execution will cut through it. I add value by crafting communications strategies that will generate results and breathe new life into a brand, often (re)defining it entirely.