Annabel Acton

los angeles


I use creativity to solve complex problems and make people think and act differently. I've worked as an innovation and branding strategist for 9 years, helping some of the largest fortune 500 companies solve their most tricky challenges. Through my own startup, I have in-the-trenches experience with innovation, strategy and the tenacity that entrepreneurship demands.

I Love Inspiration.

I scout trends, get tight with consumers and look in unexpected places for fresh, dynamic insight.

I Love Ideas.

Armed with inspiration, I build robust and exciting pipelines; and turn starter ideas into bullet proof concepts or prototypes, ready for implementation.

I Love Strategy.

I prioritize portfolios; demonstrate idea feasibility and rally teams around a common vision.

I Love People.

I use creativity to unlock potential; whether redesigning the stage gate process, creating systems for rewarding and recognizing innovation or reimagining the talent management process.

I Love Adventure.

I've lived and worked in Sydney, London, NYC and LA and worked projects that spanned multiple regions and geographies. I've traveled to over 50 countries and just cant stop!

  • Work
    • Entrepreneur
  • Education
    • Sydney University