Anna Bertoldini

Global Head of Employer Branding in Barcelona, Spain

Anna Bertoldini

Global Head of Employer Branding in Barcelona, Spain

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I help people and companies build and communicate their brand with authentic and effective storytelling.

This is my mission. Helping people and organizations find their unique voice and build a magnetic brand around it.

Ever since I was a kid, I loved a good story. Stories gave things meaning, fostered empathy, and I felt like I was a part of something bigger. Which I was.

After living in 6 countries, and traveling to 50+ more, I listened to people and learned that we all have something to teach and to tell. We just have to find our unique voice.

This led me to pursue a career in branding, helping companies either build their presence or reinvent themselves to attract the right talent and/or customers to scale sustainably.

What gets me out of bed every morning is the desire to engage and inform people with authentic and captivating content. I made it my mission to help global companies build their brand and communicate their culture, mission, values, and purpose with authentic and people-centric storytelling.

This applies to personal branding too, as I help people through their journeys of self-discovery, define their true tone and voice, and communicate their added value through targeted content strategies so that they can fast-track their career or business.

My background?

I'm a globally experienced professional specialized in Brand Strategy, Employer Branding, Personal Branding, Marketing Communications, and Content Management and Development. Working in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock, I learned what makes a good brand story and how to localize it across different cultures.

On LinkedIn, I write about my experience finding my unique voice through vulnerability and authenticity, tips on employer branding and fostering a positive company culture, and how to build and scale your personal brand through storytelling.

Awards won:
Flexa’s Future of Work Pioneer Award
Frontify’s Top 30 Brand Visionaries


  • Work
    • NielsenIQ
  • Education
    • IMC University of Applied Sciences Krems
    • State University of New York at Geneseo