Founder and CEO in Portland, Oregon
Anna Hutson has spent the last 10 years building companies and driving agency growth. As an agency and client leader with experience spanning agencies in the digital, traditional, full-service and creative spaces, Hutson has helped companies ranging from Fortune 500 brands to start-ups and local businesses develop strategic marketing plans, launch advertising campaigns, tell their stories through digital and social communications, solve marketing challenges and approach business growth in a unique and measurable way. In 2016, Hutson founded and launched Avenue, a marketing agency that specializes in connecting brands to their customers through creative, measurable and data-driven digital experiences.
Hutson’s decade of marketing, management and operational experience includes executive leadership roles at Anvil and Opus Creative, in addition to digital and integrated marketing roles at three other regional agencies. Hutson’s seven-year tenure at Anvil was inclusive of a five-year stint at Formic, Anvil’s sister-agency, where she joined the company as employee number three and was responsible for the overall growth and retention of client accounts, team management, the evolution and development of digital services, operations and project management, and sales and marketing to help build and drive company growth during the agency’s five-year lifespan, prior to helping merge the company with Anvil in the fall of 2013.
Also active in the community, Hutson serves on the Statewide Board of Directors for SMART (Start Making A Reader Today), the Engage Conference Director on the Board of Directors for SEMpdx (Search Engine Marketing Professionals of Portland) and has served on the Board of Directors as Secretary for the Cascade Academy Foundation. Passionate about education, Hutson is also a speaker and instructor regionally and nationally for organizations such as the American Marketing Association (AMA), SEMpdx, Clark College and Portland State University.