Anne Kaakkuriniemi

Hi there,

I'm Anne, thank you for visiting my page! Here you’ll find information about my working life and personal topics of interests that we may collaborate on, one day.

I mainly work within the field of travel & hospitality.
The focal points of my work include digital sales development in tours & experiences and the development of trail-based tourism.

Both are highly intriguing subjects to me, as I have a keen interest in human encounters + travel technology and the benefits it brings to the tourism industry, the touchpoints of guests' journeys, year-round tourism viability, internationality as well as nature and sports. Both topics encompass various facets that make my work interesting.

Both are themes that tourism companies, destinations and municipalities can develop to increase their interest among visitors and locals alike.

Digital Sales in Tours & Experiences

Main topics of my work as a freelancer are product development, sales strategies (direct and distribution), digital guest journey, and on-site guest experience.

I've dedicated years to working and delving into this field. Drawing from a diverse background of operational and strategic experience, I bring in co-operation a blend of vision, tangible examples, hands-on execution, an understanding of companies' operational activities, a passion for various travel technologies, and the skills to leverage them in enhancing business and customer experience.

I always strive to look forward while staying grounded in the present, keeping an open mind, maintaining a positive outlook, and keeping the digital customer journey of travelers in mind, without forgetting the realities of service providers.

Trail-Based Tourism Development

Collaborating with a team of talented and enthusiastic individuals from Allegra Nordics, we center our efforts on trail-based tourism, encompassing cycling and hiking.

From initial planning and construction to ongoing maintenance, user management, and strategic expansion, we endeavor to craft remarkable trail-based experiences in collaboration with destinations, municipalities and businesses, benefiting both travelers
and local communities naturally.

If you need more information, have inquiries, or would like to connect with me, please feel free to reach out.

See you!

Anne K.

Ps. It would be nice to connect at LinkedIn as well!