Annie Kuo

Integrated Marketing Communications in Seattle, Washington

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When Malcolm Gladwell published The Tipping Point, many people told me that he'd written about my type: a Connector. After reading the book, I was both floored and flattered. A Connector has a knack for making friends and acquaintances and a habit of making introductions. According to Gladwell, our social network is 4-5 times the size of other people's. We span many different worlds due to our instrinsic personality-- "some combination of curiosity, self-confidence, sociability, and energy." So I am a Connector. That's a good start to knowing about me.

With roots in Texas, the Friendly State, and Thailand, the Land of Smiles, I think people are adorable and am curious about them-- so naturally, marketing research, consumer insight, and media relations are my specialties. I do my best work as a catalyst, change agent, and influencer.

Whether about town or out of town, I'm in constant motion, which is why colleagues once gave me the superlative "Most likely to give birth on a plane"! Apparently I inherited the wanderlust from my mother, who was a Pan Am flight attendant.

International school? Women's college? If it's the road less traveled, I've tried it (or want to). I like watching basketball and for some reason, doing retro-style sports.

My first career involved managing performing artists in jazz and drum performance. One of my biggest accomplishments was booking a regional taiko company's first national tour. I booked the ensemble at 14 venues in 5 new regions, including the Kennedy Center, through mastering the art of trade shows and cocktail parties.

Developing audiences was my favorite part of the job, so I got a PR certificate and worked to raise public awareness about compelling issues and products. I cut my teeth at two pioneering agencies, Edelman and Ogilvy, on public affairs and consumer brands.

In 2008, I earned a master's degree from Northwestern University in integrated marketing communications. I've worked on various brands in higher education, health care, professional services, and consumer products.

As mom to a 5-year-old aspiring ninja, I juggle marketing projects with infertility advocacy and peer counseling for RESOLVE (

Here are the outside assessments... My Myers-Briggs type is ENFP. 16Personalities type: Campaigner; Core strategy: Social Engagement. Zodiac signs: Double Sagittarius (Professor of High Adventure) and Fire Dragon. Top 5 on Clifton StrengthsFinder: Input, Ideation, Strategic, Woo, and Futuristic.

  • Work
    • Insight / Strategy / Action
  • Education
    • Northwestern University
    • Agnes Scott College