Annie Kuo

Integrated Marketing Communications in Seattle, Washington

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When Malcolm Gladwell published The Tipping Point, many people told me that he'd written about my type: a Connector. After reading the book, I was both floored and flattered. A Connector has a knack for making friends and acquaintances and a habit of making introductions. According to Gladwell, our social network is 4-5 times the size of other people's. We span many different worlds due to our instrinsic personality-- "some combination of curiosity, self-confidence, sociability, and energy." So I am a Connector. That's a good start to knowing about me.

With roots in Texas, the Friendly State, and Thailand, the Land of Smiles, I think people are adorable and am curious about them-- so naturally, marketing research, consumer insight, and media relations are my specialties. I do my best work as a catalyst, change agent, and influencer.

Whether about town or out of town, I'm in constant motion, which is why colleagues once gave me the superlative "Most likely to give birth on a plane"! Apparently I inherited the wanderlust from my mother, who was a Pan Am flight attendant.

International school? Women's college? If it's the road less traveled, I've tried it (or want to). I like watching basketball and for some reason, doing retro-style sports.

My first career involved managing performing artists in jazz and drum performance. When I launched a regional arts organization into a national touring company, I booked the ensemble at 14 venues in 5 new regions, including the Kennedy Center, through mastering the art of trade shows and cocktail parties.

Developing audiences was my favorite part of the job, so I got a PR certificate and worked to raise public awareness about compelling issues and products. I cut my teeth at two pioneering agencies, Edelman and Ogilvy, on public affairs and consumer brands.

In 2008, I earned a master's degree from Northwestern University in integrated marketing communications. I've worked on various brands in higher education, health care, professional services, and consumer products. My client list includes: Pacific Health Summit, McKesson, Fred Hutchinson Cancer Research Center, Susan G. Komen for the Cure Puget Sound, K&L Gates LLP, and Getty Images.

In the past couple years my focus has turned to advocating for infertility patients, marketing in the field of reproductive medicine and raising public awareness of infertility. I launched Emerald Fertility Consulting in July 2017.

  • Work
    • Emerald Fertility Consulting
  • Education
    • Northwestern University
    • Agnes Scott College