A digital transformation specialist whose career in digital spans 20 years, I have worked across sectors and continents modernising businesses, enriching public services, and helping improve lives through the strategic and creative application of digital content, tools and technology.

My key achievements include introducing new digital services, tools, and ways of working with the Prince's Trust, DEC, Hays, and MEC (now Wavemaker/part of WPP). Whilst with MEC, I identified new business opportunities in social listening, community management and content creation. I helped upgrade the global marketing approach at Hays, the world’s biggest recruitment company, transforming them into a digital publisher, community builder, and one of the most engaged companies on LinkedIn. With the DEC, I helped plan, incubate and co-create pioneering approaches to delivering aid to disaster affected communities.

All these feats have involved a strong internal organisational focus leading to related expertise in employee engagement, digital workplaces, and establishing a customer centric culture in complex transnational corporations. A conference speaker, and visiting lecturer at the University of Greenwich (since 2011), I co-authored Agile Digital Communications in Communicating Causes in 2018.