Business Advisor in New Delhi, India
Living Well, Purposefully, & Successfully
Anshu Anand was born & grew up in a small-town environment that taught her to be genuine, honest, & down-to-earth. She also knows how to succeed at the things she sets her mind on.
Anshu has worked for several small to mid-sized companies that tap her mind for new marketing clout & growth. Typically, she advises on new age marketing, establishes test & roll-out pricing, analyzes & evaluates previous & current campaigns, & recommends new marketing strategies to bolster your bottom line.
She also brings a director’s perspective to running a business & achieving targeted results. She has experience as an advisor with several SME & independent entrepreneurs including budgetary responsibility. She also has first-hand experience from starting & running her own small business to provide clients with coaching, training, & communications services. She has conceived, written, built, & launched digital platforms for a wide variety of key audiences & numerous clients.
Since 2005, she has produced communications outreach campaigns & products to educate & persuade target audiences using both social media & mainstream media. She is specially known for setting up brands from point zero by performing research & development & then launching & maintaining effective campaigns using today’s communications technology that reinforce an organization’s reputation, mission & vision. She uses today’s interactive media to reach, engage, & influence target audience in over 35 countries. Her professional writing on behalf of senior executives has included speeches, talking points, print shoot conceptulisation & execution, multimedia presentations & ghostblogging. She has coached senior executive-level people in Fashion, Hospitality, Food & Beverages, Media house, Investment Banking, Government, Public Sector Undertakings, Sustainability , Urban Infrastructure & Green Economy about addressing the need to the business to meet with mission & vision with long term perspective.Along with, mentoring & training staff/vendors required for smooth & flawless execution. Her efforts have been primarily in advocacy & social marketing to improve target audience beliefs, values & behaviors.