The single most passionate person about getting results and AB/multivariate testing you will find. I focus on testing as a pragmatic means to learn, grow, and finally get results for clients.
I currently serve as part of the Customer Advocacy team for Adobe, where I turnaround troubled programs. My job is to be a independent voice, to get past all the misconceptions, bad practices, and misinformation that is the current world of online marketing and analytics. In order to do this, I focus on a multitude of disciplines and help clients understand how to filter internal initiatives through multiple lenses in order to maximize efficiency and results.
I have worked with well over 200 different organizations, in over 7 years of experience, working with 9 of the top 100 websites, as well as groups as small as 4-5 man operations.