Anthony Leaton

Results and solutions driven on and off-line PR and marketing professional. A passion for planning and executing revenue driven acquisition, conversion and retention campaigns. Practiced marketing in international B2B, B2C, and corporate environments. Industry experience in high-tech real estate, luxury, financial, insurance, mobile, consultancy and hospitality. I enjoy being responsible for organising and building a competitive brand while driving business growth via best practice client acquisition and retention based marketing strategies. I oversee holistic consistency via digital and traditional marketing channels that I oversee and I direct and empower others to seal gaps in efficiency between marketing and customer service. I have a total of 12 years client-facing commercial marketing and PR experience, 9 years with account management responsibility. Specialties:Direct Marketing: Lead Generation on and off-line Business Development: Service & Product definition Internet: SEO, SMO, Email, Ecommerce, Blogging, Change requests, NPD Corporate, Sales & Marketing collateral: Print & soft copy Client & Market definition: Segmentation strategies / CRM Brand Marketing: Implementation & adherence Market strategy: Short / Mid term Public & press relations: Trade, business, corporate, lifestyle & broadsheet + social media

  • Work
    • Coldwell Banker España & Andorra
  • Education
    • University of Wales