Results and solutions driven on and off-line PR and marketing professional. A passion for planning and executing revenue driven acquisition, conversion and retention campaigns.
Practiced marketing in international B2B, B2C, and corporate environments. Industry experience in high-tech real estate, luxury, financial, insurance, mobile, consultancy and hospitality.
I enjoy being responsible for organising and building a competitive brand while driving business growth via best practice client acquisition and retention based marketing strategies.
I oversee holistic consistency via digital and traditional marketing channels that I oversee and I direct and empower others to seal gaps in efficiency between marketing and customer service.
Total of 12 years client-facing commercial marketing and PR experience, 9 years with account management responsibility.
Direct Marketing: Lead Generation on and off-line
Business Development: Service & Product definition
Internet: SEO, SMO, Email, Ecommerce, blogging, change requests, NPD
Corporate, Sales & Marketing collateral: Print & soft copy
Client & Market definition: Segmentation strategies / CRM
Brand Marketing: Implementation & adherence
Market strategy: Short / Mid term
Public & press relations: Trade, business, corporate, lifestyle & broadsheet + social media