Anthony Leaton

Norfolk

Anthony Leaton

Norfolk

Results and solutions driven on and off-line PR and marketing professional. A passion for planning and executing revenue driven acquisition, conversion and retention campaigns.

Practiced marketing in international B2B, B2C, and corporate environments. Industry experience in high-tech real estate, luxury, financial, insurance, mobile, consultancy and hospitality.

I enjoy being responsible for organising and building a competitive brand while driving business growth via best practice client acquisition and retention based marketing strategies.

I oversee holistic consistency via digital and traditional marketing channels that I oversee and I direct and empower others to seal gaps in efficiency between marketing and customer service.

Total of 12 years client-facing commercial marketing and PR experience, 9 years with account management responsibility.

Specialties

Direct Marketing: Lead Generation on and off-line

Business Development: Service & Product definition

Internet: SEO, SMO, Email, Ecommerce, blogging, change requests, NPD

Corporate, Sales & Marketing collateral: Print & soft copy

Client & Market definition: Segmentation strategies / CRM

Brand Marketing: Implementation & adherence

Market strategy: Short / Mid term

Public & press relations: Trade, business, corporate, lifestyle & broadsheet + social media

  • Education
    • Bachelor's Degree