Anthony Volpe

Chief Marketing Officer in San Francisco, California

Anthony Volpe

Chief Marketing Officer in San Francisco, California

Born in Detroit, I'm an automotive enthusiast, worldwide traveler, husband, father. Also, I'm an experienced global marketing executive with 20+ years of success building profitable growth through marketing strategy, branding, and customer acquisition, engagement, and retention activities, for both established and start-up B2C companies, and within mature and emerging markets.

I have a deep passion for uncovering what drives target audiences, then translating those insights into compelling marketing programs that drives the business' bottom line results.


• MARKETING STRATEGY: Developed customer segmentation, priority audiences.

• CUSTOMER ACQUISITION: Globally, utilized mix of direct acquisition (SEO, SEM, online display, affiliates, partners, lead generation), grew emerging channels (mobile, social), launched compelling advertising (TV, radio, magazine, newspaper, online display, outdoor), tightly aligned with onsite efforts (website, merchandising).

• ROI OPTIMIZATION: Managed development of econometric media mix models to optimize acquisitions across channels.

• BRANDING / ENGAGEMENT: Developed global positioning and messaging across multiple products. Leveraged PR, bloggers, testimonials, social media, events, and licensing, to grow awareness and traffic. Received bronze Effie Award for effective integration of TV, social media, and PR.

• INTEGRATED GLOBAL CAMPAIGNS: Planned and executed successful campaigns across mature markets (U.S., U.K., Canada, Japan, Germany, France, Taiwan, Korea) & emerging markets (Brazil, Russia, India, China, Mexico, Vietnam).

• INTERNATIONAL WORK EXPERIENCE: Lived and worked in marketing for 6 years in Japan.

• LINGUISTIC APTITUDE: Advanced written and spoken Japanese.

• INDUSTRY SPECIALTIES: Internet, eCommerce, Automotive, High Tech, Travel

• ROLES: Chief Marketing Officer, VP of Marketing