Antiheld

In a society where heroism is often based on little more than five minutes of fame, the antiheld (antihero in Dutch) is a far more interesting and recognisable protagonist because of his basic human flaws and the fact that despite his best efforts, he often does not come out on top. Antiheld creates t-shirts in celebration of the antihero, but with a twist... because the antiheld is in all of us.