I am an SEO professional with 16 years of experience navigating the intersection of technical excellence and business strategy. While my roots are firmly planted in technical SEO, my focus today is bridging the gap between digital marketing and senior management—securing budgets, optimizing resources, and translating complex data into clear business impact.

My career has evolved from high-growth agencies and multinational-backed startups to leading a powerhouse regional SEO team for one of South America's largest e-commerce retailers. Currently, I serve as Client Ops at Previsible, where I lead marketing and AI-driven teams to deliver strategic success for Event Tickets Center.

Beyond the screen, I am a dedicated mentor and a frequent speaker at SEO events. I thrive on sharing insights and debating the latest industry trends with fellow professionals who are as passionate about the future of search and AI as I am.