Marketing Strategist, educator, and travel writer in Αθήνα, Ελλάδα
Dr. Antonios Giannopoulos is an expert in marketing and communication, specialising in the services industry with accumulated experience on marketing strategy and implementation from a high-level management position and an extensive portfolio of strategic consulting projects, scholarly research and academic positions as a lecturer, bridging marketing academic/practitioner gap.
Holds a PhD in Marketing & Communication and an MBA from Athens University of Economics & Business. Research based on nationwide data collection in collaboration with >100 hotels (supported by SETE—Greek Tourism Confederation & regional associations).
He is currently Head of the Hotel and Tourism Management Department, Business College of Athens (in collaboration with Plymouth University), Adjunct Lecturer at Athens University of Economics and Business and Adjunct Faculty Member at Hellenic Open University. He is also founder and editor of the voyager voice [www.thevoyagervoice.com].
As a Marketing and Communication Manager in the services industry with acquired knowledge on innovation cluster services, he performed supervisory activities, ensuring the implementation of corporate marketing communication strategy.
Has consulting experience in the field of destination management and tourism satellite accounts, customer satisfaction and guest loyalty (Athens Laboratory of Research in Marketing) and collaborated with the Greek and the European Marketing Academy.
Presented works and scientific publications on destination branding, market orientation and internal marketing, combined with invited speeches on hospitality, tourism and cultural diplomacy. In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events (e.g. ITB).
Served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Researchers, he participated in special workgroups in the frame of the European Research Area.