CRM Marketing, Lifecycle Marketing, and Email Marketing in Berlin, Germany
Antonis Gkekas is a leading email marketing and CRM strategist, with over 8 years of experience across various verticals. He is constantly working on improving the management of customers both from a customers perspective "looking in" and from within an organisation "looking out".
He is multi-lingual when it comes to technology-driven business, speaking fluent cxo, geek, marketer, sales, customer success, trainer and project management but he always tries to explain things in such a way that everyone understands what he is talking about. He is well-known for his conversion-focused approach and is a huge fan of testing and optimising. Antonis has helped several companies to navigate different CRM challenges and come out thriving. By today, he had the privilege of working for Fortune 500 companies and other top companies in the US and Europe and he had won various business awards while he was developing his first entrepreneurial venture in Greece.
In addition to solution based CRM marketing Antonis has hands-on experience in various other aspects of business-building including strategy development, business operations, product development and customer support. He has developed these experiences in various leadership roles including being a C-level strategy adviser.
Antonis thinks of himself as a citizen of the world, and he takes great pride in keeping up with a number of side projects internationally. He has studied formally in Greece, Russia, and Finland, picking up whatever he could whenever he could. A lifelong learner, he was fortunate to realize early on that one of the most beneficial things someone can do do for oneself is to become immersed in another culture. He is passionate about learning the ins and outs of other countries, and he travels any time he has the chance, having visited more than twenty countries, often for extended periods of time.
He gets a thrill being able to help people chase their dreams and build something for which they have been planning a very long time. When a business is just starting out, this is when the real magic happens. It fills him with joy to see people working at fully capacity and totally invested in the success of what they are doing. That is how he chooses to live his own life: totally invested in his own success, always pushing himself into overdrive, never slowing down unless it's to enjoy a beer with friends.