Anurika Azubuike

Marketplace Innovation Strategist and The Founders Digest in Nigeria

Anurika Azubuike

Marketplace Innovation Strategist and The Founders Digest in Nigeria

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Anurika Azubuike is a leading Business Growth and Transformation Expert who helps Business Founders and Leaders radically transform their businesses through innovative business strategies and systems for scale and profit.

Spanning almost two decades, Anurika’s hands-on business experience and involvement in Strategy, Communications, Marketing, Brand Management and Business Development, has her working directly with Fortune 500 companies, medium and small businesses, and highly motivated individuals across diverse industries. She has a proven track record of creating and delivering innovative approaches for Businesses to attain sustainable, profitable results.

She is the proponent of the concept, Marketplace Alchemy™- a proprietary framework for transforming businesses to highly valuable ecosystems, through innovation and accelerated growth.

She is the Founder of Marketplace Innovation Africa® - an Enterprise Development Platform designed to build brands in Africa for Africans.

With a passion for helping more Businesses succeed, she also founded Customer Attraction Academy®, a Community and Business Growth School for Entrepreneurs and Professionals to help them learn the skills required to attract and keep more paying customers, through mentoring, coaching and advisory.

She is the Publisher of The Founders Digest®, a weekly e-magazine for Business Founders providing an Insider Guide to help Founders who have run a business for 5 years and over, with insights that help them gain impactful visibility, build systems for scale and multiply their profits.

She is the author of two books, 'Customer Attraction: How to Attract and Keep more Paying Customers in Business,' where she shares practical insights from her personal experience on what Business Founders must do to attract new customers and keep existing ones; and 'The Profits Blueprint' - a step by step small business guide for standing out in a crowded market.

A multi-talented Brand Management, Marketing and Communications leader, consultant and strategist, she is committed to helping more businesses be successful, by helping them build structure, systems and strategies tailored for each business.

Anurika's work cuts across various Business-to-Business (B2B) and Business-to-Consumers (B2C) and Business-to-Business-to-Consumers (B2B2C) companies across industries, some of which include Google, Cocacola, Procter & Gamble, Guinness, General Electric, Unilever, Dell, Ericsson, among others.

  • Work
    • Marketplace Innovation Africa