I like markets where results are measurable and systems get tested in real time.

Over the last 15 years, I’ve built across performance infrastructure, affiliate distribution, and consumer games. The common thread has always been the same. Speed matters. Measurement matters. Incentives get abused. If your system is weak, you learn it fast.

A few receipts from the journey:

I helped build MobAff, one of the early mobile affiliate networks, later acquired by Matomy Media Group.

I’ve built in mobile programmatic and performance at scale (MobiVisits was built as a mobile DSP connected across dozens of networks and exchanges).

In web3 gaming, I built Honeyland (Hexagon Studios). It reached 300,000 registered users and 6,000+ daily active users at peak and was acquired by BRAVO READY in July 2025.

We also shipped TONs of Dungeons on Telegram, which hit millions of players. Plus 10 other games.

Currently, I run Auctera (DSP + performance network). Helping 2,100+ brands, adding millions of dollars in monthly revenue to their bottomline.

Some of the brands include Walmart, Dyson, Coach, Nike, Nestlé, Massimo Dutti, Yves Rocher, Aliexpress, Virgin Mobile, Trip.com, Udemy, Flixbus, DHgate and more.

I’ve also been on stage sharing what works at Affiliate Summit, Affiliate World Conferences etc as a speaker.

Right now my focus is the next generation of systems in this space. A lot is changing at once. AI is pushing workflows from manual to automated. Distribution is getting rewired. And the way the internet assigns credit for outcomes is overdue for an upgrade.

I’m building, shipping, and sharing lessons along the way.