Ap Reinders is Alderperson and Vice Mayor of the City of Haarlemmermeer, part of the Amsterdam Metropolitan Area in the Netherlands. His portfolios include Entrepreneurship, Social Affairs and Labour Market Policies. Ap has a background in advising senior management in the public and private sector on issues concerning economics, strategy, leadership and organisational development. He has an extensive track record as a thought leader in the Electronic Dance Music (EDM) industry. Ap is the founder of EVAR, a group of international consulting companies with offices in the United Kingdom and the Netherlands, specialised in Economic Policy Consulting, Leadership Empowerment & Management Consulting. Ap Reinders studied economics at VU University Amsterdam, the Netherlands, and worked on a PhD-thesis on labour market strategy at the Erasmus University Rotterdam/Rotterdam School of Management, the Netherlands.