April Yap-Hennig

Director, Consultant, and Marketing in Denver, Colorado

April Yap-Hennig

Director, Consultant, and Marketing in Denver, Colorado

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I am a citizen of the world, and also American—in every sense of the word: both North American and South American. I have traveled all my life, lived in different countries, and seen the world. I hope to continue to do so. I believe it is a part of my DNA.

Born in the United States of a Peruvian father and German-Italian mother, I lived in the Dominican Republic from ages 3 to 13. At 13, I moved back to the U.S. At age 16, I moved to Ecuador, where I completed high school. I then returned to the U.S. to attend university in Utah.

After two years of university, I decided to re-experience the world, to see it as an adult, because Utah was, unfortunately, too small for me. I decided the best way to do this was to do a Study Abroad. I chose to study in La Rioja, Spain. I fell in love with the country, the region, the people, the culture, and finally the wine. This is where my life changed.

Thus, after a successful career in corporate marketing in both the U.S. and Europe, I decided to finally pursue my dream in the wine industry. I returned to La Rioja in 2010 to follow a long-held dream to work in the wine industry--and so I came back to where it all started.

I worked at a winery in Rioja and then in Willamette Valley where I quadrupled sales through strategic brand marketing. Most recently I worked for three wineries in Oregon and loved the marketing work I did. I am now looking for my next opportunity in Denver, Colorado where I live with my husband, quirky Frenchie and new son.

Professionally?

I am a seasoned international marketing and communications executive with a proven track record of helping companies build brands and drive adaptation of new products and services for over 15 years.

I have a unique breadth of experience in business-to-business and direct-to-consumer marketing and communications from my work various industries in the Netherlands, Germany, Switzerland, Spain and the United States.

What do I have to offer?

- MBA at Krannert School of Management, Purdue University

- Masters in Viticulture, Enology, and Wine Business Management at the University of La Rioja, Logroño, Spain

- Creator, writer, and manager of a wine culture blog: www.sacreddrop.com

- Speak English and Spanish fluently, and intermediate German

  • Work
    • Sacred Drop
  • Education
    • MBA
    • Masters in Viticulture and Enology