Aqua Finance

Aqua Finance is dedicated to supporting dealers with flexible and fast financing solutions that help them grow their businesses. For over 35 years, Aqua has partnered with more than 5,000 dealers across the United States, providing financing options for various products, including water treatment systems, home improvement projects, HVAC systems, pools and spas, and recreational, marine, and Powersports products.

Aqua Finance's mission is straightforward: to make financing simpler, faster, and more accessible for dealers and their customers. By offering flexible payment terms, Aqua enables dealers to close more sales and meet the varied needs of their customers. Founded in 1986 in Wisconsin, Aqua has expanded to serve dealers in all 50 states. Today, the company manages a portfolio worth over $2.8 billion and serves over 365,000 active customers.

Aqua Finance sets itself apart by offering flexible, tailored financing solutions that adapt to the needs of dealers and their customers. Instead of relying on a rigid approach, Aqua tailors its financing programs to meet different credit profiles and financial situations. This flexibility allows dealers to provide financing options to a broader customer base, which in turn helps grow their businesses.

Aqua Finance serves dealers in several industries, each with unique financing needs. In water treatment, Aqua helps dealers offer low monthly payment options for water filtration, softeners, and whole-home solutions, making clean water more accessible to customers. In the home improvement industry, Aqua’s financing programs help contractors offer homeowners the ability to finance more extensive projects, allowing them to complete necessary renovations without depleting their savings. Aqua’s HVAC financing enables dealers to act quickly when customers face unexpected system failures. At the same time, Aqua’s recreational, marine, and Powersports programs help dealers offer finance for high-ticket items like boats, trailers, and RVs.

Obtaining financing through Aqua Finance is efficient and straightforward. Dealers can submit applications through Aqua’s secure Dealer Portal, where they receive quick credit decisions and can complete all necessary documentation electronically. This streamlined process allows dealers to close deals more quickly and give their customers the financing options they need. Aqua provides ongoing support and training to ensure dealers can use their financing programs effectively.