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Visionary marketing/advertising, sales and operations executive that drives bottom line profits through innovative and effective strategies. Proven success in US (general and Hispanic), Latin American, Caribbean, Canadian, and Iberian markets building brand identities, developing and launching profit-driving products, managing and establishing media department, marketing departments and call centers operations, establishing effective sales programs, and expanding market reach. Extensive experience growing start-up companies, restructuring businesses, managing Fortune 100 and 500 accounts, and directing multi-national operations. Fluent in English, Spanish and proficient in Portuguese.
Specialties:Business Operations, Consumer Retail Marketing, Call Center Operations, Advertising & Media Management, Strategic Planning & Research, Product Development & Launches, Branding & Re-branding, Contact Center Optimization, Telesales, Customer Retention & Win-back Plans, Profit & Loss, Campaign Yield Management Programs (ROI), Event Marketing, and Developing Channel Partnerships