Dr Aravind. T.S is the first Indian who got PhD in Social Media Marketing and he is a well-known academician, Social Media Marketing Trainer, social media enthusiast Digital marketing consultant Speaker and vlogger. He did his PhD in Social Media Marketing and the study emphasis on EWOM (Electronic Word Of Mouth) created by youth on social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest etc help the moviegoers to know about the movie before they go to the cinemas. His study also explains about dimensions and importance of Visual cues, Share content, source credibility, Visibility, and favourability which we can create through an online platform to sell a product or service. Dr Aravind's PhD is the first research work in India related to Social Media Marketing and EWOM Aravind earned his LL.B from Government Law College Trivandrum in Intellectual Property Rights (IPR) and Taxation Law, LL.M from National Law University, Delhi in IPR and his MBA in Marketing from MSNIMT - Kerala University, and PhD in Management(Social Media Marketing) from Bharathiar University, a state university at Coimbatore, Tamilnadu, India. He has written a hand full of research papers having thirteen national and two international papers having a high impact factor. He has two books on his credit viz Business Environment & Entrepreneurship Development and Marketing Management. He possesses keen business acumen in analysing and understanding business requirement and having creative problem-solving skills. Aravind has started his academic career in 2010 and turned out to be a trainer in life skill, Outbound training (OBT) and Marketing. He is a good Nero Linguistic Programme (NLP) practitioner and he has delivered several talks related to Nero Marketing, creative visualization Reverse Innovation at different events conducted at Technopark and other Educational Institutions. Overall Aravind TS is an academician, Trainer, Speaker and Blogger He has his own Blog website www.aravindts.com comprises with the webinar, travelogue, case studies and think tank.