With over a decade of expertise in project and portfolio management, I specialize in orchestrating complex events/marketing initiatives that align with business objectives and drive measurable results. My focus on structured planning, resource optimization, and stakeholder collaboration ensures seamless execution across diverse marketing disciplines, from digital strategy to on-ground activations. By leveraging robust project management methodologies, I have successfully led high-impact campaigns for esteemed organizations such as The Royal Commission for Al-Ula, Fiat Chrysler Automobiles, Virgin Mobile MEA, and multiple projects across the GCC.

My approach integrates end-to-end project lifecycle management, including scoping, risk assessment, and performance evaluation, to deliver solutions that exceed expectations. I have also consulted on strategic launches, promotional campaigns, and organizational branding for leading entities such as UNICEF, Azizi Properties, Al Zahid Group, Asteco, The Royal Automobile Museum, Saudi Arabia’s Ministry of Culture (Biennale), The Saudi Film Commission, The Jockey Club of Saudi Arabia (Saudi Cup), Najm Insurance, Hourani Group, MADO, and MADA Telecommunications.

This combination of project management expertise and marketing acumen allows me to create scalable solutions, streamline processes, and foster cross-functional collaboration, ensuring every initiative achieves its intended impact.