Ardath Albee

B2B Marketing Strategist in Santa Rosa, California

Read my blog

I help B2B companies with complex sales use digital strategies and contagious content platforms to turn prospects into buyers. I authored the book eMarketing Strategies for the Complex Sale and have written a new book, Digital Relevance, for Palgrave Macmillan, came out in January 2015.

I believe every content marketing journey must begin with personas that inform the creation of relevant stories that attract, engage and convert buyers - as well as retain customers.

  • #contentmarketing
  • #buyerpersonas
  • #b2bmarketing
  • #storytelling
  • #contentmarketingstrategy
  • Work
    • Marketing Interactions, Inc.
  • Education
    • San Francisco State University