Ardath Albee
B2B Marketing Strategist in Santa Rosa, California
I help B2B companies with complex sales use digital strategies and contagious content platforms to turn prospects into buyers. I authored the book eMarketing Strategies for the Complex Sale and have written a new book, Digital Relevance, for Palgrave Macmillan, came out in January 2015.
I believe every content marketing journey must begin with personas that inform the creation of relevant stories that attract, engage and convert buyers - as well as retain customers.