LaNiedra Chaney

San Diego

LaNiedra Chaney

San Diego

Hello! Welcome to My Page!

I am a single mom of two who has worked in the insurance industry for over 12 years as an Insurance Account Manager. I was laid-off my job a few years ago, and due to the economy; it has been difficult finding stability within a company. Employers are downsizing their business structures or relocating their business elsewhere. That had became a little discouraging as I wanted a better future for my family.

I have worked for staffing agencies and been on several job interviews, with no success. Working tempary assignments was a way to stay busy and bring in extra money; while seeking permanent employment. This type of work may seem unstable to most people, but when you have goals to accomplish, to get from point A to point B; you will make the necessary sacrifices that meet the needs for your family.

Therefore, I decided to start my own online fashion retail business. I never thought I would be so passionate about working in the retail industry. I had no idea how I was going to make it happen. I just knew I HAD to make it happen.

As a teenager, I worked part-time at a womens clothing store called, "ClothesTime". Does anyone remember this store? ClothesTime was a chain of retail stores that sold misses and junior clothing. I would call them a modern version of today's fashion retail store "Charlotte Rousse" but in the late 80's early 90's. I think I just indirectly revealed my age. Nevertheless, "I still look good"!..LOL. Unfortunately, they went out of business. Working for ClothesTime provided me with the retail experience to provide a service to the community of consumers.

In between my down time of searching for employment, I began researching how to become an entrepreneur and start my own business. This gave me the idea to start an online fashion store. Although, I'm not your typical shopalcoholic woman. However, I do enjoy wearing nice fashionable clothing, shoes and accessories. I'm a firm believer you can never go wrong keeping it classy and sexy with a little sophistication.

I could go on-and-on but I do not want to fill your mind with too much boredom. I must say, "There is so much more to my story". I will end here just to give you a little something about me. This was my journey as to how ARDEIN'AL was created.

Thanks for stopping by and reading my story!

P.S. Don't forget to visit my website and social sites. It would be greatly appreciated. Thank you!

  • #fashionstore
  • #apparel
  • #accessories
  • #women
  • #men