New York, Ny.
SEM strategic lead across multiple Fortune 1000 clients, with heavy focus in Direct Response & expertise in Paid Search Retail Vertical.
360i/ Dentsu America
October 2009 -Present
Media Supervisor: Retail Expertise
Over the past 4+ years I have fully immersed myself in the digital marketing world, with a passionate focus in the retail vertical. My expertise goes beyond knowing the ins and outs of my specific title but my successes thrive in my hungry, go getter attitude that is also mirrored in my output.
I have had the ability to refine my skill set in the retail vertical over the years by recognizing an early love affair for this vertical and shaping my career accordingly. From working on the 2nd largest retail client at my company, to clients that span across various disciplines from search to display to social has exposed me to the multi-faceted world of marketing.
I don't believe in the 9-5, or the come in do work and leave approach. I'm passionate about feeling challenged, and strive to always go one step beyond what's needed. Since my initial beginnings at 360i, Coordinator to Supervisor, I've remained dedicated to my clients.
Lets fast forward 4 years later; Today I oversee a team of 5 across multi-million dollar budgets with continued growth internally and externally. I've had the ability to push both outside their comfort zones testing all the latest in both traditional search and now into the omni-channel world. Client revenue has grown over 200% in the last year alone, and is still growing through the strategic approach I've guided my team in taking, and by pushing them and myself to always think outside the box.
To me it's simple:
Secured incremental budgets, over 100% YoY, through strong performance and a trusted relationship with the client.
Account expansions from 1 to 20 markets along with an agency first drive to store initiative. Entailed working across multiple departments to develop forecasting models and position analysis correlating to in store data.
Improving client ROI from a two year maximum of 5 to 1 return, to a current 15 to 1.
Agency Make Your Mark Award Winner '2013 for Best Use of Paid Search
Employee of the Quarter - Q4 2012
Co-Lead for NYC Media Operations Group
Power User for agency wide finance/billing systems