Oakland native Mark Arellano has owned and operated Conscious Creative with his partner Cheri Arellano since its founding in 2001. After graduating from the University of California at Davis in 1997, Mark rambled around North America for a year before finally settling in Los Angeles, where he studied filmmaking at UCLA and worked as a production assistant for NBC on shows such as ‘Saved by the Bell’ and LL Cool J’s ‘In The House’. From NBC, he moved onto festival coordination for the Slamdance Film Festival, where he organized events in Cannes and Park City, Utah. After Slamdance, Mark took a job at Miramax Films as a production and development associate, where he was primarily tasked with reading and providing coverage for scores of screenplays submitted by the major talent agencies.
In 2001, after a long and consciousness-raising trip abroad, Mark moved with Cheri to San Francisco to start Conscious Creative, a green-oriented multimedia agency dedicated to supporting artists and other worthy causes. At Conscious Creative, Mark started progressively offering his services as an editor, then a camera operator, cinematographer, and then finally as a writer/director. Over the years, Mark has been involved in the full spectrum of video production, from commercials to documentaries and everything in between. His work as a director, editor and cinematographer has been broadcast on TV, online, and has been screened at prominent film festivals worldwide.