I don't know dude. It's like, you fumble around until something sticks, you know? And then that's the thing people want from you and you build your persona and your ego around that.
I for one refuse to use a program to instantly sepia my photos. If I want my photos to look interesting and artistic I'll sepia them the old fashioned way. I'll open iPhoto and I'll click the sepia button. I think we're getting away from our roots as creative, productive human beings.