I’m a creative working on the business side of the table, helping tech companies develop sustainable media formats.
Sometimes this comes in the form of advertising, other times it may combine multiple sources. Either way, I believe that, if done well, it should add value to the end user.
I’m currently working at Plyfe, the easiest way for anyone turn content into interactive experiencesand distribute across websites, social media channels and ad-servers, without ever having to write a line of code.
Before, I was on a mission to create a better way to get and discover content created by the main figures around popular interests. That was Rolefeed, a platform that put together media channels with the most relevant social posts around big stories.
My interest in media and technology comes from many years working as a Creative at Ogilvy & Mather, developing multi-channel campaigns and digital experiences for companies like Coca-Cola, Heineken and Unilever. Some of that received international awards.