In 2008, I founded my communication agency, Nomad Agency, which evolved to become Sevā Solutions, while I was still serving as Corporate Manager (responsible for B2B contacts) at RSC Anderlecht. Since 2016, I decided to focus my expertise on various missions primarily centered around business development in the sports industry. To better cater to the needs of sports stakeholders, our agency established a division specifically dedicated to this sector in 2020: Sportcom.

In a few years (including 2 years heavily affected by the Covid crisis), we have supported several clubs (Union St-Gilloise, RWDM, RFC Seraing, Spirou Basket, Uccle Sport, Lara Hockey Club, Rugby Club Soignies, Rugby Club La Hulpe), organizations (Belgian Cycling, BNXT league, Bxl Tour, Pro League, Royal Belgian Federation Association, LaLiga), advertisers (Orange, BNP, Disney, AXA, Kappa, Decathlon, Coca-Cola, Eleven Sport, RTL, Candriam, Belfius, BASF, Samsung, ING, ...) as well as companies seeking to associate with the sports world (Havas Media, Sponsorium, RMB, Profirst).

The professionalism and knowledge gained over the years confirm my high level of expertise in the sports industry.

With a solid experience acquired during my tenure as Corporate Manager at RSC Anderlecht football club from 2001 to 2016, I navigated through the intricacies of sponsorship agreements while being instrumental in establishing the prestigious RSCA Corporate Club, bringing together 450 leading companies.

Expanding my horizons after leaving RSC Anderlecht, I embarked on various collaborations in the sports industry, forging partnerships between athletes, brands, and companies through my own agency. In 2017, I introduced Havas Sports & Entertainment to the Belgian market on behalf of the Havas Media group, subsequently broadening my international reach as Business Development Director for Sponsorium across Europe and the Maghreb.

For five enriching years, I had the privilege of sharing my knowledge as a Lecturer in Digital Strategy & Sponsorship in the Master's program in Event Management at IHECS in Brussels, while simultaneously contributing as a Jury member for the Belgian Sponsorship Awards.

From November 2023 to May 2024, I provided strategic support to the sales team at Standard de Liège, leveraging my expertise to advance the club's commercial initiatives.