go deep. the deeper you go the more likely you will discover something of value.
capture accidents. the wrong answer is the right answer in search of a different question. collect wrong answers as part of the process. ask different questions.
don't be cool. cool is conservative fear dressed in black. free yourself from limits.
stay up late. strange things happen when you've gone too far, been up too long, worked too hard, and you're separated from the rest of the world.
From Bruce Mau's Manifesto