New York, NY
William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach, the global leader in personal branding. He is the author of the bestselling book Career Distinction: Stand Out by Building Your Brand and Ditch. Dare. Do! William is credited with turning the concept of personal branding into a global industry.