I was born in Mexico City and moved to Houston in my teens. I obtained my Bachelor of Fine Arts in Digital Media from the American InterContinental University. I continued with my graduate education by completing a Masters in Business Administration from Regis University and more recently a Masters of Science in Internet Marketing from Full Sail University. Presently I'm pursuing a post graduate certificate from Cornell University in Hospitality Marketing.
Presently, I am the Channel Integration Manager for Latin America and Caribbean marketing at the InterContinental Hotels Group (IHG). In this role I am a strategic and thoughtful subject matter expert who proactively consults with IHG business partners to drive profitable revenue through hotel adoption of channel and loyalty products. I represent the voice of our hotels and IHG for the region, serving as an advocate for both stakeholder groups where I influence and impact future strategy.
Previously I was the Web Merchandising manager for the Mexico region at IHG. In this role I lead the web efforts for the Mexico market at IHG and served as Editor-in-Chief for the Latin America markets. As editor I worked across multiple teams to manage all of our 6 branded web sites' content, the IHG regional merchandising strategy and approach, a test & learn strategy for optimizing IHG web efforts, and ensured IHG created a localized experience for the Mexican consumer.
Before joining IHG I worked as director for Cilantro Studios, interim marketing director for the University of Houston Campus Activities and as an analyst for Bank of America. Since moving to Atlanta from Texas, I have enjoyed getting to know the city. I live in mid-town with my two lazy overweight cats and an adorable pug that requires Saturday mornings in Piedmont Park.
I'm an active member of several trade organizations such as Atlanta Internet Marketing Association, Web Designers Meet-Up, AIGA, National Society of Hispanic MBAs, AIGA and the American Marketing Association amongst others.
I am fluent in Spanish and English and proficient in Portuguese.
My favorite quote:
"Feet, why do I need them if I have wings to fly?" -Frida Kahlo