I am currently working as Assistant Professor at Bharathidasan Institute of Management, Tiruchirapalli, Tamil Nadu, India.
I did my B.E in production engineering from Government College of Technology, Coimbatore and Masters of Science in International Business at London South Bank University, London in 2004. I worked as ‘Operations Assistant’ in Boots, London (UK’s top chemist retail chain) for more than two years before returning to India.
In India, I joined Great Lakes Institute of Management, Chennai as a ‘Lecturer’ and served for a period of 5 years before joining BIM, Trichy.
I taught for ‘Market Research’ course for Executive MBA participants at LIBA, Chennai and ‘International Business Strategy’ course at Loyola International Program, Loyola College, Chennai and have co-ordinated entrepreneurship and academic research conferences conferences. I have actively participated in various academic conferences in IIM Ahmedabad, IIM Calcutta, IIM Lucknow, Great Lakes Institute of Management, IMT Nagpur etc., and published my works in peer-reviewed journal articles and presented them in many academic conferences.
My areas of interest include marketing research, digital marketing, integrated marketing communications, advertising, analytics and strategy.