Arve Overland

Arve Overland

In November 2014 Gower Publishing in the UK published my book Always On: Digital Strategy in a Big Data World it is available on Amazon.

I have made a big change. After a career spent on the leading edge of digital marketing, consulting some of the worlds leading brands, as European Director of Digital for H+K Strategies and partner at boutique management consulting firm ID Management, I am now building one brand as part of a team, not just any team, my family. I decided to leave big city corporate life behind and moved to the island in Northwestern Norway where my family is from and start a sustainable sea salt factory with my wife and brother. Island life? In a way, but anyone who has been an entrepreneur knows of the hard, but satisfying work that goes into building a business.

Building on traditions dating back to the Viking era our company, North Sea Salt Works, produces sea salt of superior purity and taste using 100% renewable energy and sustainable manufacturing processes. Our unique brand sea salt flakes — HAVSNØ™, is harvested from cold pure sea water from Saltsteinsleia in the Norwegian Sea. It is the mineral content in the cold and clean sea water that makes HAVSNØ’s crystalline white flakes flat and soft with a light crunchy feeling. The salt has a concentrated salty but clean taste without bitterness arising from the naturally occurring trace minerals.

I look forward to this new adventure and building our brand. I will still do some consulting , but mostly to help businesses in the area. In addition, I’m working on a new book.