Arvind Venkataramani

San Francisco, United States

I make connections across boundaries, for the perspectives thus revealed.

For 6 years I've helped organizations understand people, practices and the fit between lives and products, and thence identifying opportunities for new products and services. At SonicRim, a co-creation innovation consultancy, I specialise in the 'fuzzy front end' – the complex space of ambiguity in a business domain where new products and business models are not obvious, predictable or even visible.

Of late, I have been studying the organizational infrastructures required for innovation, and how to create them. This means looking at the relationship between design & research, making and thinking, process and content, institutions and practices, values and culture – and how to integrate them together into something sustainable.

I am a work in progress: a long process. I have a hybrid training as a computer scientist, interaction designer, and ethnographer. I model, bricolage, sketch, prototype, design, photograph.. I let my curiosity take me where it will, occasionally bringing back a few gems; currently, I'm obsessed with improvisation (in music and dance and storytelling) and how it creates a practice. To any new endeavour, I bring my abilities to frame, to switch and connect levels of description, to formally model phenomena, to make sense of complexity, to think in terms of systems, and to integrate perspectives as an intentional outsider and cross-cultural interpreter.