Asaf Dotan is a senior digital marketing expert, enthusiastically leading the Israeli online marketing and business services arena since 1997. Over the years, Asaf served as a Digital Marketing Director of leading Israeli business organizations and brands. He is the author of numerous professional articles published both online and offline, in professional journals and magazines. His current column on Digital Marketing strategies and tactics is being published on a regular basis at the joint website managed by TheMarker magazine and the Israeli Marketing Association. He lectures and moderates professional panels regarding Online Marketing in most reputable conventions and congresses.
Asaf currently serves as a senior consultant and CEO of BO – Business Online, leading the way to online business success through its well recognized team of experts.
Asaf's long term professional experience involves well known business organizations and brands from various disciplines among which: Cellcom, Migdal Insurance, ACE (DIY chain), Bank Hapoalim, The College of Management, Mivtach – Simon Insurance, Haifa Chemicals, Migdal Capital Markets, Osem, Israel's Ministry of Education and more.