Anita Sedgwick is a social media and digital marketing expert, passionate about new technologies, great design, and pursuing marketing goals through measurable digital, mobile and social strategies.
Nearly equal parts left and right brain, meaning I am a strategic thinker and thrive on being creative. I am equally comfortable at the brand strategy table, working with technologists to enable digital and mobile marketing innovation and leading social media strategy.
I've worked on both the client and agency sides of all shapes and sizes. I enjoy working with brands to help them build something meaningful. Helping them specify their vision, goals, opportunities and initiatives in order to maximize the benefits from digital investments and efforts.
16+ years of hands-on digital marketing & strategy experience. I bring insights and best practices from a wide range of industries.
Specialties: Social Media, Strategic leadership and planning. Team management, motivation, and education. Project definition, work back schedules that work and budget management that's keeps the needs of the business a priority. Strategy and Program brief development, thought leadership and client presentation skills. Social media best practices and planning. Aptitude to work/manage multiple projects simultaneously and ability to effectively juggle diverse demands. Vendor and agency partnership/management. Digital marketing, lead generation, social engagement, mobile adoption and user experience design.