Digital Marketing is my passion.
My experience in strategic, technical, and creative roles has given me a unique perspective on how to successfully grow a marketing program: Try new things. Track everything. Don't get left behind.
Using this mantra, I enjoy planning and implementing end-to-end digital programs. The dynamic nature of the digital marketing field necessitates work with a variety of tactics in order to grow a program. In such a dynamic space, it is essential that a marketing team continue to evolve its tactics to leverage new technology and tracking solutions to ensure its continued success.
Specialties: Branding, Content Development, Strategy / Planning, Digital Media Buying / Management, Lead Generation, Website Planning, Landing Page Testing, Paid Search, Search Engine Optimization, Web Analytics, Affiliate Marketing, Remarketing, Display / Mobile Advertising, Email Marketing, B2B, B2C