ASHISH PRASAD

London, United Kingdom

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I’m a Legal Advice Clinic coordinator, Student Research Centre Fellow at the University of Westminster with a professional background that blends law, technology, and entrepreneurship. My current research project focuses on how technology - particularly artificial intelligence is being used in the UK legal profession and criminal justice system. I’m exploring how these tools are perceived by those who work within the system, and what their growing presence means for fairness, accountability, and access to justice.

Before entering the legal profession, I spent over a decade building and leading SOFTRE (SOFTRE.com), a consultancy that helped digital businesses grow through legally sound, tech-driven strategies. I worked with startups and established companies to develop scalable legal frameworks, ensure regulatory compliance, and support international expansion.

My focus now is on legal technology - how it can improve legal services, support innovation, and help firms deliver more value to clients. I’m particularly interested in how law firms can use technology not just to streamline operations, but to rethink how legal advice is delivered in a digital world.

  • Work
    • Chief Executive at SOFTRE
  • Education
    • University of Westminster