Ashleigh Thompson

New Zealand

PhD student, intrepid traveller, sport fanatic, aspiring photographer, and lover of the great outdoors.

I have recently completed a Postgraduate Diploma of Business Administration at Massey University, with a focus on Sport Management and Marketing. My research interests lie within the context of sport and social media. Current research is focused on exploring the use of social media in the sport industry, particularly as a marketing and digital branding tool. Specifically, I am exploring how social media can be used in a global sports event setting to build brand awareness and facilitate relationships with sports fans.

My passion is sports, and working within the sports industry is what truly excites me! I have been fortunate to work at the 2011 Heineken Open as part of the team responsible for their Official website, and social media. I have also worked as an intern with Tennis New Zealand. Working as part of the Palmerston North 'Media Operations Team' at the 2011 Rugby World Cup fueled my enthusiasm to be a part of one of - if not the most exciting industries.

  • Education
    • PhD Candidate, Massey University