Ashley Blount
Project Manager in Manhattan, New York
Ford Motorcraft Parts
Ford started this brand back in 1972, solely focused on providing replacement parts and OEM parts.
Of course, Ford already had their own brand called Autolite which was running for many years (since the 50’s to be precise). However, the company sold this brand to another called FRAM.
Sure, it’s still running and you do get to see Autolite parts in the market, but it cannot match the quality and durability that we have come to expect of the Ford Brand. Hence, Ford Motorcraft parts have an undue advantage over their competitors due to it being the child of the giant.
Now, many people don’t know that Ford had launched the Motorcraft brand way back in the 50’s, however, for some unknown reasons it discontinued it and kept building the Autolite brand.
And again, for no known reasons, it went back to the Ford Motorcraft as its main replacement parts brand.