You have a marketing budget, but do you have a plan for how your marketing dollars are spent? Do you have various sales people coming to you with “the best sales package” for your business, or are these just cookie cutter packages they are selling to your competitor?
If this seems all too familiar, I would love the opportunity to show you how I help clients effectively obtain their advertising goals. I use both quantitative and qualitative research to decide what multi-media platforms are best to reach your target audience while staying within your marketing budget.
I have a BA in Communication from the University at Buffalo, and worked in both television and radio sales before joining the Ad Elements team in 2006. My background in media sales has help shape my media buying and negotiation skills which is critical in strategic ad planning.
My goal is for your media plan to deliver results for your business!